LEXLOCI
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The concept of the Cult of Personality is individual and simplistic. It is a means of promotion not by content, but by recommendation, association, rank and credentials or vicarious identification. The Cult of Personality is used to promote and sell commodities and products, and as such is a primary vehicle of Capitalist economics and its most powerful tool of promotion, which is the media. Individuals of star and fame status are used to sell products and services. Personality is also used to promote ideas, programs, political platforms, religious convictions and public service campaigns, as well as the self-serving schemes of hucksters.
For the maximum affect and efficiency, the emphasis upon the super personality must be magnified wherein heroes by their image become
enhanced such that the greater the personification, the greater the
power to influence. But wherein it is not content that is demonstrated,
the aura is accomplished with money, in which a great deal is necessary
to accomplish the desired ambiance of pomp and circumstance. The image
created of course is elitist, as distinct and superior compared to the average, and thus promotes a hierarchal anti-democratic conceptual atmosphere. At the same time there are less and less real heroes acknowledged because as the culture as a whole becomes dumb down, it becomes increasingly difficult to recognize and appreciate content. By the same token, it would serve the interests of those who use the Cult of Personality for their own interests, to reduce, eliminate or demean content, because in contrast persona may seem shallow and become less effective for its intended uses. Eventually all heroes become a fiction by association with the personas of the Cult of Personality.
The Cult of Personality serves to enforce the Authoritative, hierarchal and undemocratic
propensities of the progressive system. Progression is authoritative because
it uses models and standards to which individuals must, or at least should, conform and correspond as progressed states, which are deemed as superior and deserving of respect, admiration, subservience, or obedience. It is hierarchal because the object of progression is to produce elite states and individuals distinct from the common, and because control of productive capacities becomes concentrated.
CULT OF PERSONALITY (2 OF 4)
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