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The Cult of Personality emphasizes characteristics of the individual personality, as things like the external traits of attractiveness, fashion, profession, talent, fame, fortune or opportunity, as opposed to content that individuals and organizations may possess, such as ideas, principles, reasons, motives or ideals. Examples of the Cult of Personality are such personas as film stars, sports heroes, and famous people for what ever the reason. Some of the many uses of the Cult of Personality are for the promotion, distribution and sale of ideas, information, propaganda, products, commodities or services. Because the largest audience is reached through the media, the Cult of Personality as a promotional tool is primarily the vehicle of every kind of mass communications from publishing to telecommunications. It is used to promote and sell both the medium of distribution itself, such as books, magazines or movies and also the promotions and advertisements contained within them.
The dynamic of the Cult of Personality is an integral aspect of the
Progressive Materialist perspective of human existence. The rational inherent in
the logic of Progressive Materialism does not recognize the natural world
as possessing any reason, purpose or meaning in and of itself, because its activity and behavior only reproduces what it already is as the cycle of renewal,
which is not considered sufficient to explain the action of it existence. But what can explain human activity and behavior is the creation and accumulation of assets and possessions which are considered worth the effort of their obtainment. The goal of this accumulation is what is termed the
Metaphysical Ideal,
which is the greatest accumulation of wealth, talent, fame, power or importance that is possible. The Cult of Personality is the use of individuals as images to demonstrate the objects of progress and represent goals and identification
in which people can relate vicariously, for especially those who by their circumstances can never ascend the ladder of the ideals.
CULT OF PERSONALITY (1 OF 4)
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